September 22, 2020in Blogs

Homage to Ananthkumar

He did not believe in promises. His focus was achievables and their delivery. But a promising life was cut short too soon. People’s politician H N Ananthkumar’s 61st birth anniversary is today, and I humbly remember his practical wisdom and action-oriented approach in public life. My association with him has been
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September 1, 2020in Blogs

Reopen schools responsibly and learn along the way

What is at stake today is not only the education but also the health and well-being of our children.  While the debate on reopening of schools and colleges is veering towards the risk of educational institutions to begin functioning in physical form, we cannot ignore children’s health needs and emotional
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August 24, 2020in Blogs

Startups, Accelerators and Hope

In a person’s life, formative years are of absolute importance as that period is critical for cognitive, social, emotional and physical development. In the tech world, Startups are like a toddler, yearning to grow into a formidable person. This child requires hand holding in its formative years and the Accelerators
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August 21, 2020in Blogs

PR handholding of Startups

Startups have unique ideas but few know that unique offer unless the world is told. But the world cannot be informed by shouting. There is a method and there is timing of messages. At MJSPR, with over two decades of experience, we have perfect method and timing to build on
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July 28, 2020in Blogs

Diagnosing communication in Covid crisis

Crisis communication is mostly deployed as a damage control step. But, the Covid crisis has given an entirely new meaning to communication strategy. Covid has punished those who did not respond correctly. And their predicament is a new lesson for the professionals, the users and the needy. Anticipatory communication tools
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July 24, 2020in Blogs

Encourage Innovation, Beyond Covid

It is an often-abused concept, but its significance has never been more relevant than now. ‘Necessity is the mother of invention’ is used by us in our conversations and it is mostly not relating to the intrinsic meaning of this phrase or saying.  Necessity is the mother of invention means
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July 7, 2020in Blogs

Nuances of COVID 1.0 – It’s real and tough

Let us not hesitate to accept the pandemic in it’s real form. Claims and patting of shoulders both by the government as well as the health care fraternity that we are doing a lot and also that we are in the right direction is good as we derive self motivation
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